In January, Cook released Apple’s supplier list for the first time ever, demonstrating what seems to be a push towards more transparency on the company’s part. At the same time, Cook admitted that an audit of Apple’s suppliers had uncovered a number of violations including six instances of underage labor. Cook told Reuters, “All of this means that workers will be treated better and better with each passing year.
The change in CEO could have wide ranging implications for the company, including for CMO Olivier Francois, whom Marchionne promoted up through the ranks and installed in his current position in 2011. Schultz reveals more about the CMO behind big budget ads starring the likes of Eminem and Clint Eastwood. Francois admits of his relationship with agencies: “I’m beyond hands on.
For the next month, across the planet, interest in non World Cup happenings will dry up, officegoers will skip work, politicians will don and hide behind the national shirt, and time will stand still at least for 90 minutes at a go.In an earlier era, the World Cupserved as a kind of meeting ground of alien cultures and rival nations. British journalist Tim Vickery, now a Brazil based expert on SouthAmerican soccer, described how seeing a simple sticker of Peruvian player Ramn Mifflin ahead of the 1970 tournamentfired thecuriosity of a 5 year old growing up in the London suburbs.”I had no album to stick it in, but that image always stuck in my mind,” noted Vickery, evoking the athlete’s striking portrait, his high cheekbones and theelegant red sash of the Peruvian jersey, all set against an Andean backdrop. “That picture from Peru symbolized everything that was exotic and fascinating about international football.”Peruvian fans gather near Red Square in Moscow on June 13.
After making my Kansas City Royals Nike Air Force Ones last summer I thought it was time to make myself something for their Truman Sports Complex neighbors, The Kansas City Chiefs. After a couple down years the Chiefs first 3 games of the 2010 NFL season have been refreshing with 3 wins and steady improvement. Looks like Arrowhead will be the place to be again on Sundays this fall in KC..
Greg Lyons, chief marketing officer at Pepsi, says that’s what drew it to the shop. “We had a robust brief, not just a one pager, and they spent a lot of time understanding the insights we presented on paper and delivered something that was right on strategy,” Lyons says. “They found a fresh and creative way that’s both going to make people feel better about the brand and sell more product.