The bag pickup and meet up areas are all behind the convention center. In 2014, there were plenty of security check areas. To make it through quicker, spectators should leave purses at home.. Mr. Jolicoeur: And it’s not really like, “I like Nike over Adidas” or Adidas over Puma, I think it’s the concept of the project, that’s what lured us into doing it. It’s not like I like the swish over the three stripes.
“But let’s say there’s an opportunity to transform it into a dispensary that might do $5 million out of the same space we’d be crazy not to take a look at that opportunity.”Second Cup’s marijuana move which is only a small part of its overall strategy, according toBregman is the latest in a string of attempts to turn the struggling company around, including everything from store redesigns to management shuffles.”I think the company grew a little bit complacent, innovation died down, and the relationships with the franchisees, which are so critical to the company’s success, deteriorated,” said Bregman, who helped build the company and returned to it 2013, having previously sold it in 2002.”Make no mistake, the company is a lot better than it was the last year or before, but we’ve got a long way to go to get to where we’re going to be satisfied,” he added.Bregman says the company was approached by a number of marijuana companies in recent months. The seed, however, may have been sown last spring when Michael and Aaron Serruya, the entrepreneurs behind brands like Yogen Fruz and Pinkberry, gave the company an $8 million loan. This was later converted into shares, giving the Serruya brothers a significant stake in Second Cup.The Serruyas are also heavy investors in the cannabis space, as early backers of Aphria Inc., now the third largest licensed cannabis company in the country, and major investors in a number of smaller cannabis companies within Aphria’s orbit.”They were central figures in making this deal happen,” said Mark Golinger, CEO of NAC, which is working on a supply deal with Aphria and has an existing supply agreement with CannaRoyalty Corp., an Aphria investee.For NAC, which is backed by cannabis industry insider Chuck Rifici and former Ottawa Redblacks co owner Jeff Hunt, the deal gives the company access to valuable real estate in Western Canada.Where it becomes really interesting, said Golinger, is if marijuana consumption lounges become legal in Ontario, a possibility that has been hinted at by both the provincial government and the opposition, although not for the first year of recreational legalization.”They do have quite a few stores in Ontario, which is great if the Conservatives come in and do as they say.