Much of Viacom’s ad woes are a function of a long stretch of under deliveries at its top networks. Per Nielsen C3 data, total day ratings for Nickelodeon’s target demo (kids 2 to 11) were down 26 percent compared to the year ago quarter, while the revamped Paramount Network, formerly known as Spike TV, was down 22 percent in the 18 to 49 demo. In the aggregate, Viacom’s total day C3 ratings were down 7 percent across the portfolio in the target demos, while prime time C3 deliveries among the 18 to 49 set were down 5 percent year over year..
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Format changed this year, with captains Elena Delle Donne and Candace Parker picking the 11 player teams last week rather than the squads being based on conference affiliations. Team Delle Donne has nine players from the Western Conference and two from the Eastern Conference, with five guards and six forwards. Team Parker has seven players from the West and three from the East, with four guards and seven forwards..
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