The other Blue Wave winner, for the festival’s Big Idea, was Pepsi’s “Promise” campaign by BBDO Argentina. During last year’s World Cup, Diego Maradona, a soccer legend and coach of Argentina’s team, promised to run a naked victory lap around the landmark obelisk in downtown Buenos Aires if his team won the soccer championship. Pepsi seized the moment and made a similar outrageous pledge: If Argentina won, Pepsi would go naked too, stripping the label off its soft drink bottles for a week.
These videos made me feel more connected to the brand because I got to see the founder and her team in action and get to know them as people. The videos are vibrant and upbeat, and the people they include in clips are genuine and positive. While the channel might not serve as a stand alone social media platform for the brand, it still is successful in further engaging their consumers and branding their company positively.
First, would you trust a citizen neurosurgeon to remove your kid’s neuroblastoma? No, you wouldn’t. You would not trust a citizen dentist for your cavities either. Or even a “people’s” car repairman. The real Springfield is a western Oregon town of about 60,000 people. Its quiet Main Street is struggling in the face of a recession while the highway based chain stores and restaurants survive or thrive. Its median income is just under $40,000 and nearly 20 per cent of people of all ages live under the poverty line..
Some new flavors have been introduced, and the prices have certainly changed, but much has remained the same, including the ambiance. And apart from a few new introductions, most of the recipes go back 100 years. Scoops range from Butter Pecan, Vanilla and Rum Raisin to Cherry Vanilla, Coffee Chip and Maple Walnut.
Strangers in town were common, so the Sheriff paid scant attention to the three men walking their horses slowly down the street. Two turned and tied off at the rail in front of Grant’s Mercantile, and the third tied off in front of them, nodded as he climbed the boardwalk steps and entered Houlihan’s Caf. He felt for the reassuring coolness of the short barreled shotgun hidden under his duster and satisfied, he poured himself a cup..
But the reason why baseball plays so many games is because the differences between teams is so small that it takes a lot of games to establish who is better. So now this team that has won the wild card is no longer in, they have to win another game just to get in. Which means they have to use their best pitcher and as much of their bullpen as necessary to ensure they actually get in.